About Us
Who We Are
At Woof and Bake, we are passionate pet lovers dedicated to crafting the highest quality handmade treats and food for your furry companions. Based in New Zealand, our commitment to excellence starts with our ingredients—100% human-grade meat and vegetables sourced locally.
We believe that every pet deserves the best, which is why we take great care in preparing our products. Each treat is lovingly made by hand, ensuring that your pets receive only the finest nutrition without any preservatives, artificial ingredients, or colours. We pride ourselves on our transparent, MPI-inspected and registered processes, which guarantee the safety and quality of everything we offer.
Our Story
Our journey began with Louie, our beloved Cavalier King Charles Spaniel, who was fighting heart failure. Driven by love and a determination to find the best for him, we set out on a quest to find food that was free from harmful ingredients.
After trying countless disappointing options, we decided to take matters into our own hands. We created fresh, human-grade recipes—no preservatives or questionable ingredients allowed! And the result? Louie transformed into a lively, healthy, and happy pup, proving that homemade is the way to go!
What started as a mission to help Louie grew into a full-blown passion for all pets. We soon realised we weren’t alone—many pet owners were also searching for healthier, more reliable options for their furry companions. So, we made it our mission to share the Louie love with all pets across New Zealand, crafting premium, wholesome treats and meals, made with the same care and attention we put into Louie’s meals.
Our Impact
Our mission extends beyond providing delicious treats for your pets; we strive to make a positive impact on their health and well-being. By meticulously cleaning and preparing our ingredients, we minimize fats and remove bones, ensuring that every bite is not only tasty but also safe for your fur babies.
We are committed to promoting a healthier lifestyle for pets, supporting responsible sourcing, and maintaining a sustainable approach to our production. Our dedication to quality means you can trust that our products are made with the same care and attention that you give to your family.
Mission & Promise
Our mission is simple: to create nutritious, safe, and delicious food and treats that your pets will love. We promise to uphold the highest standards in everything we do, from ingredient selection to the final product.
We treat your pets as if they were our own family members, prioritizing their health and happiness above all. With every bite, we aim to provide peace of mind for pet owners who want the very best for their companions. Together, let’s nurture the bond between you and your furry friends with wholesome, handmade goodness.
